Navigating the RAM Shortage: How Custom Lux PCs Continues to Put Gamers First
The PC industry is once again facing a RAM shortage, and consumers are starting to feel the pressure. Rising memory prices, increasing SSD costs, and unprecedented demand from artificial intelligence infrastructure have caused many system builders to raise prices or shift their focus away from gaming PCs altogether. At Custom Lux PCs, we’re taking a different approach—one that keeps gamers and everyday users at the center of everything we do.
What’s Causing the Current RAM Shortage?
The current RAM shortage isn’t being driven by gamers or home users. Instead, it’s largely the result of explosive growth in AI development, data centers, and enterprise-level computing. Massive AI models require enormous amounts of DRAM and high-speed SSD storage, and manufacturers are prioritizing these high-margin, large-volume customers.
As a result, RAM pricing and SSD pricing have steadily increased across the market. Some companies have responded by drastically raising PC prices, limiting consumer configurations, or abandoning the gaming and enthusiast market entirely in favor of AI workstation development.
Custom Lux PCs: Built on Preparation and Commitment
At Custom Lux PCs, we believe preparation matters. Thanks to our large RAM inventory, we are able to absorb much of the impact of rising memory costs without passing those increases on to our customers. That means:
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No drastic price hikes on our gaming PCs
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Continued access to high-quality, high-performance RAM
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Stable configurations even during market volatility
While others react, we stay ready.
Why 32 GB of RAM Is More Than Enough for Gaming
One of the most common questions we hear during a RAM shortage is: “Do I need more memory to future-proof my gaming PC?”
For the vast majority of gamers, the answer is no.
32 GB of RAM is more than enough for modern PC gaming and multitasking, including:
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AAA gaming at high or ultra settings
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Streaming gameplay
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Running background applications like Discord, browsers, and launchers
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Light content creation and productivity workflows
While AI training and enterprise workloads may require massive memory pools, gaming performance does not scale the same way. Overspending on RAM won’t magically improve frame rates, and we believe in honest configurations that deliver real-world value.
Standing by the Consumer Market—Always
In recent years, some of the biggest names in the PC industry have completely pivoted away from consumers, focusing exclusively on AI workstations and enterprise clients. While that may make sense for them, it’s not who we are.
Custom Lux PCs will never abandon the consumer market.
Gamers, creators, and PC enthusiasts built this industry, and we remain committed to:
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Custom gaming PCs
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Transparent pricing
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Practical performance recommendations
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Long-term customer relationships
We understand that not everyone needs an AI supercomputer—and no one should be priced out of PC gaming because of enterprise-driven shortages.
Versatile in an Ever-Changing Technology Economy
The tech economy is constantly evolving. AI demand, semiconductor constraints, and global supply shifts are now part of the landscape. What sets Custom Lux PCs apart is our versatility.
We adapt without losing focus.
We plan without compromising our values.
And we continue serving gamers—even when it’s harder.
During this RAM shortage and beyond, our mission remains clear: deliver powerful, reliable PCs at fair prices, backed by expertise you can trust.
The Custom Lux Promise
While RAM and SSD prices may fluctuate, our commitment to customers does not. Whether you’re building a new gaming PC or upgrading your current system, you can count on Custom Lux PCs to provide honest guidance, competitive pricing, and systems designed for real-world performance—not hype.
The market may change, but we’re standing by you.